We are delighted to share that we are officially a B Corp!
Securing B Corp certification means that Purpose Capital Limited has been verified by the nonprofit B Lab as meeting high standards of social and environmental performance, accountability, and transparency. It signifies that we are not just driven by profit but also consider our impact on people and the planet (the ‘B’ stands for Benefit for all).
If you’re familiar with the process, you’ll know that it’s quite the journey – in our case more than a year of working through the process – but well worth it for what it signifies!
By taking the time to achieve this certification, we are joining a growing movement of people using business as a force for good.
This certification aligns with our value of integrity, which to us includes ‘walking the talk’. It is not enough that we invest impactfully, we must also show leadership in terms of how we operate our business. Being a B Corp is a journey, and we are committed to improvement, including recertifying every three years.
As an added bonus, Research by B Lab Global in 2023, showed that B Corps outperform “ordinary” businesses and are more resilient.
“Certified B Corporations (or B Corps) take a distinct departure from the norm. These are not the profit-first companies we’ve grown accustomed to witnessing. Yes, they are for-profit entities, a critical point to remember. However, their raison d’être is to challenge the status quo, redefining our measures of business success and prosperity.
When it comes to financial performance, B Corps strive for a different bottom line. It’s not about chasing astronomical profits at any cost.
It’s about ensuring financial health, cultivating resilience, and nurturing sustainability. It’s about redefining prosperity, not solely in terms of monetary gain, but as a holistic state that encompasses societal well-being and environmental equilibrium.”
– Insights Series No. 2: Financial Performance and Resilience of B Corps (linked above)
As one of Aotearoa New Zealand’s most experienced impact investment fund managers, Purpose Capital Limited drives positive social and environmental outcomes through the deployment of impactful investment. You can find our full B Corp profile, including high-level scores, on the B Lab website.
“We pursued B Corp certification because it’s important that we “walk the talk”. We’re backing businesses that create positive change and it’s only right that we hold ourselves to the same high standard.”
Bill Murphy, Executive Director, Purpose Capital